A performance bike retailer in North America is stunned by Rooster’s Superbowl 2020 sponsorship commitment.
The chain’s flagship Performance bike shop in Phoenix, Arizona, is now unable to stock the performance bikes from Rooster, according to Scott Gebhardt, the company’s CEO and co-founder.
Gebhardt confirmed to Cric that he and cofounder and chief marketing officer Dan Hagen purchased the performance bike store, but declined to say how much it costs.
“I’m still trying to figure that out, but I don’t think it’s going to be a very good deal,” he said.
Hagen said the business is currently looking for a new location for the chain’s performance bikes.
“We’re still in a very new phase, we’re still building it, but it’s definitely going to have a major impact on our bottom line.” “
Performance is a performance brand and its performance bikes have become increasingly popular in recent years. “
We’re still in a very new phase, we’re still building it, but it’s definitely going to have a major impact on our bottom line.”
Performance is a performance brand and its performance bikes have become increasingly popular in recent years.
Performance’s performance products include the performance model Superbird, the superlight GTR, and the superfast XC model.
Rooster’s sponsorship deal with the NFL kicked off on February 7 and continues until May 31.
Despite the sponsorship, Hagen said he hopes to continue the business in the future, but for now, the chain has limited inventory.
After the Superbowl, the brand will be on a hiatus for about three months to help with a “massive” redesign, Gebhart said.